Privacy Policy

Last updated: May 22, 2026

1. Who We Are

MK153 Inc, doing business as PremiumRoast.Coffee ("we," "our," or "us"), respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit premiumroast.coffee or create an account on our platform.

MK153 Inc is a California corporation. For questions about this policy, contact us at support@premiumroast.coffee.

2. Information We Collect

Information you provide

  • Account data: Email address when you create an account or sign in via magic link.
  • Submission data: Business name, city, state, website, phone, and contact email when you submit or claim a listing.
  • Communications: Any correspondence you send to us.

Information collected automatically

  • Usage data: Pages visited, time on site, referring URLs, and click patterns.
  • Device information: Browser type, operating system, and screen resolution.
  • IP address and approximate geographic location.
  • Engagement data: When you mark a listing as Been Here, Want to Go, or Added to List (stored anonymously unless you are signed in).
  • Cookies and similar tracking technologies (see Section 7).

3. How We Use Your Information

We use your information to:

  • Provide and maintain the directory service and your account.
  • Send magic link emails for passwordless authentication.
  • Process and review listing submissions and claims.
  • Send account-related transactional emails (sign-in links, submission confirmations).
  • Send marketing emails about the directory, with your consent where required.
  • Analyze site usage to improve the directory and user experience.
  • Detect and prevent spam, abuse, and fraudulent submissions.
  • Comply with legal obligations.

4. Data Sharing

We do not sell your personal data. We may share information with:

  • Supabase — authentication, database, and user data storage.
  • Vercel — website hosting and edge delivery.
  • Resend — transactional email delivery (magic links, confirmations).
  • Google — Maps embed and Places API for listing enrichment; AdSense for advertising.
  • OpenStreetMap contributors — source of base listing data (public, no personal data shared).
  • Legal authorities when required by law, subpoena, or court order, or to protect rights, property, or safety.
  • Business transfers — in the event of a merger, acquisition, or asset sale, your data may transfer as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encrypted data transmission (TLS/SSL), access controls via row-level security (Supabase RLS), and regular security reviews. No method of transmission over the Internet is 100% secure.

6. Cookies and Tracking Technologies

  • Essential cookies: Required for authentication and session management. Cannot be disabled.
  • Analytics cookies: Help us understand how visitors use the site. Data is aggregated where possible.
  • Advertising cookies: Google AdSense may set cookies to serve relevant ads. You can opt out via Google Ad Settings.

You can control cookies through your browser settings. Disabling essential cookies will affect sign-in functionality.

7. Data Retention

  • Account data: Retained for the life of your account plus 3 years after deletion.
  • Submission data: Retained indefinitely as part of the directory record.
  • Marketing data: Retained until you unsubscribe or request deletion.
  • Analytics data: Retained in aggregated/anonymized form indefinitely.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete data.
  • Delete your personal data and account.
  • Object to or restrict processing of your data.
  • Data portability — receive your data in a structured format.
  • Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email us at support@premiumroast.coffee. We will respond within 30 days.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following additional rights:

  • Right to Know: Request the categories and specific pieces of personal information we hold, the sources, business purposes, and categories of third parties with whom we share it.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising.
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a California privacy request, email support@premiumroast.coffee with the subject line "California Privacy Request."

10. Children's Privacy

Our service is not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Listing pages may link to roaster and café websites. We are not responsible for the privacy practices of those external sites.

12. Changes to This Policy

We may update this policy from time to time. We will post the updated policy on this page with a new "Last updated" date. Continued use after changes constitutes acceptance.

13. Contact Us

MK153 Inc (d/b/a PremiumRoast.Coffee)
Email: support@premiumroast.coffee