Idego Coffee Roasters

Idego Coffee Roasters is a family-owned coffee company that opened its Poway roastery and shop at 13303 Poway Rd., where customers can see the roasting operation alongside the café.[2][3] The company describes its coffee as “approachable,” aiming for cups that are satisfying, sweet, and true to origin, with a focus on freshly roasted beans and handmade drinks.[3] Its Poway menu centers on espresso drinks, pour-overs, nitro, draft lattes, and locally sourced pastries.[2] A What Now San Diego report noted that Idego brought its locally roasted single-origin coffee west from Virginia to San Diego.[1]