Prevail Union | MGM

Prevail Union | MGM is the Montgomery home of Prevail Coffee, a roaster and micro-importer rooted in the Deep South and centered in the historic Kress Building downtown.[1][4] The company emphasizes fresh-roasted coffee, distinctive drinks, and a careful sourcing model that connects it directly to origins rather than relying on a generic wholesale program.[2][3] Its broader identity leans “sophisticated Southern,” with a roasting philosophy that pairs regional place with specialty-coffee precision.[5] Prevail’s Montgomery presence also serves as the company’s roastery and headquarters, anchoring the brand’s cafe network across the Southeast.[4]