Urban Coffee Roaster SOHO

Urban Coffee Roaster is a Hong Kong specialty coffee brand established in 2014, co-founded with the aim of supplying freshly roasted beans from carefully selected origins.[3] Its approach is grounded in sourcing and roasting coffees from around the world, with a clear emphasis on origin-led specialty coffee rather than a generic café menu.[1][3] In Central’s SOHO, it reads as a local roaster with a polished, urban identity and a practical focus on fresh filter roasting, including a weekly Monday roast schedule.[1]