His Majesty the Coffee

His Majesty the Coffee is a specialty micro-roastery founded in 2013 by Paolo Scimone, operating out of Villasanta, a small town just north of Monza in Lombardy. According to Coffee Insurrection, the roastery was among the first in Italy to work exclusively with specialty-grade coffee — a meaningful distinction in a country where the espresso mainstream long dominated trade roasting.

Scimone built HMC at a moment when Italian specialty coffee was still finding its footing. The 2013 founding placed him ahead of a wave of Italian micro-roasteries that followed in the late 2010s. Coffee Insurrection describes HMC as a pioneer in the domestic specialty scene, having held specialty-only sourcing as a core principle from day one rather than adding it later as a market signal.

The current lineup spans origins across Ethiopia (Chelbesa), Colombia (Tom Yum, The Trujillo's), Guatemala (Angelina Jolimex), Indonesia Sumatra (Pantano), Peru (San Francisco, Chiringuinos), and Uganda (Bulambuli). Scimone organizes the offering by tasting profile — floral, fruity, nutty/chocolate, spicy/herbal — in addition to brew format (espresso, filter, moka, capsules). The product names are a small editorial gesture: irreverent and memorable rather than strictly terroir-descriptive.