About Industry Beans
Industry Beans is a Melbourne specialty coffee roaster and cafe operator founded in 2010 by brothers Steven and Trevor Simmons. Based in Fitzroy, the business combines wholesale roasting with a sit-down cafe, establishing it as a recognized destination in Melbourne's specialty coffee scene.
About
Industry Beans is a Melbourne specialty roaster and cafe operator founded in 2010 by brothers Steven and Trevor Simmons. Operating out of Melbourne's inner-north suburb of Fitzroy, the Simmons brothers built the business around both the roastery and a sit-down cafe, making retail bags available directly to customers alongside espresso service from the start.
Launched a decade and a half ago, Industry Beans grew from a roasting operation into a recognizable Fitzroy hospitality destination. The dual focus — wholesale and cafe — gave the brand visibility in Melbourne's competitive specialty scene during a period when the city's third-wave coffee culture was consolidating around a handful of roaster-operators.
The range includes both blends and single-origin lots; a Kenya Nyakabugi has appeared in their lineup, signaling an interest in traceable East African lots. Bags of all current offerings are sold in-store at the Fitzroy cafe and through their online shop.
In the Press
Third-party coverage of Industry Beans.
Coffee & Beans Review
Pull and Pour Coffee reviewed Industry Beans' Nyakabugi Kenya single origin, noting the roaster's Australian origins and 2010 founding — one of the more detailed third-party write-ups available on the brand. The cafe has also been covered by food-and-lifestyle blog iSpyPlumpie, which highlighted the in-store retail offering alongside the espresso program. Industry Beans appears in YouTube roundups of Melbourne specialty roasteries, placing it among the city's recognized players in that segment.
The Fitzroy cafe functions as the primary retail and hospitality point. A January 2026 OpenTable diner awarded it a perfect 5.0 across food, service, and ambience — a recent data point for visitors planning a stop. Bags of current roasts are available to take home directly from the cafe or ordered through the online shop at industrybeans.com.
Coffee at a Glance
- Roaster status
- PR Enriched
- Best buying path
- In store
- Specialty transparency
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